T A C T I C S    W E    U S E

T R A D I T I O N A L    P U B L I C I T Y
CraneCreek's proven media tactics produce results by cutting through the noise and getting messages to the decision makers who control media coverage. They are the difference between being "filtered out" and a "featured story."
 
 
  Strategic Media Targeting
  • Source filing
  • Relationship-building introductions
  • Maintenance communications
  • Media monitoring
  • Nexis
  • Profnet
  • Expert Internet searches for any topic, issue, client, news event, etc.
Complete Publicity Kits
  • Professionally prepared press materials
  • Collateral materials such as articles, books and photographs
  • Electronic Press Kits (EPK's)
  • Multimedia
Media Distribution
  • Newswire distribution
  • Electronic distribution via MediaBlast System
  • Media list consulting
Media Tours and Special Events
  • Strategic planning, budgeting and management of tours and events
  • Scheduling of book signings, speaking events, parties, panel discussions, local and seasonal events
  • Media announcements, notification and coverage of local events
  • Satellite and radio tours
  • Tour updates to targeted audiences via newsletters, websites and other electronic message broadcasts
  • Media escorts for tours, travel and special events
  • Hotel and travel arrangements
Media Training
  • "On Message" interview training
  • By-lined and op-ed article editing
  • Special event coordination and promotion
  • Seminar, conferences, and other speaking arrangement devlopment
  • Attention to vendor, guest and partnership details


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©2005 CraneCreek Communications