C R A N E C R E E K    N E W S

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Here's what's going on at CraneCreek Communications...

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• CraneCreek Communications captures value through local publicity & interview management for CareerBuilder.com 43 market road tour. New MarketingSherpa case study outlines the success and ROI for CareerBuilder.com's Experiential-Plus-Microsite campaign.    - 10/11/2005

  The super-local PR worked. "We got a lot more local press pick-up than we were expecting. People appreciated that this was very targeted stuff and not a generic CPG tour."

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• Stephen Crane presents the successful formula used to integrate Marketing and Media in CareerBuilder.com cross-country road tour to Emerald Coast Ad Federation on Tuesday, October, 11.    - 10/2/2005

  This highly informative presentation, from the perspective of Stephen Crane, a Media Relations professional, not just a marketer, tells the “other side” of this success story. With real world examples, attendees will be shown how to create, build, and unleash power of THE EXPERIENCE to the public and the media.

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