Traditional Marketing is Dead:
Meet the New Face of Marketing!

Experiential Marketing has exploded onto the scene as the hottest tactic for bringing products and services to the top of the social circle. Consumers are increasingly turning to each other for information and decision input; the proven strategies of Experiential Marketing leverage this phenomenon, and combined with an integrated Media Relations Campaign, provide the tools to build awareness from the grass roots to the top-of-mind.

This highly informative presentation, from the perspective of Stephen Crane, a Media Relations professional, not just a marketer, tells the “other side” of this success story. With real world examples, attendees will be shown how to create, build, and unleash power of THE EXPERIENCE to the public and the media. Specific focus will be on the integration of Media and Marketing campaigns, the practical issues of execution and providing the inside track on building your own successful campaign.

Where: Floyd's Fish House, Okaloosa Island
When: Tuesday, October 11, 2005
Time: 11:30 a.m. to 1 p.m.
Cost: $12 for Members, $15 for Non-Members, FREE to Same-Day Ad Fed Joiners
RSVP: email Denise@WriteBrainMedia.com
or call Denise Dorman at (850) 609-0197

Menu Choices:
• Grilled Chicken Salad
• Chicken & Mushroom Pasta
• Grilled Mahi (with new potatoes and veggies)
• Fried Shrimp (8) Basket (with fries and cole slaw)
• Steak Tips over Ric

Upcoming Program Speakers & Topics

October: Stephen Crane, Crane Creek Communications
Topic: Experiential Marketing

November: Patrick O'Connell, USPS
Topic: Marketing to Generation Y

December: Dominick Miserandino, TheCelebrityCafe.com
Topic: The Crazy World of Online Marketing

January: Josh Hallett
Topic, Bloggity, Blog, Blog!

February - July 2006: T.B.D.

Potential Speakers for 2006--Still Working Out Dates, Details:

Greg Brooks, West-Third Group, Plattsburg, MO
Topic: Business Development for Small Agencies

Mike Bawden, Brand Central Station, Davenport, Iowa
Topic: Branding, Not Just for Breakfast Anymore

Peter Shankman, Geek Factory, New York City, NY
Topic: Marketing AirTroduction.com on a Shoestring (His new company)